I am a successful fashion professional with expertise across both e-commerce and retail businesses. I have experience in the UK and the Middle East and have worked with multiple categories but would describe myself as a women's wear specialist with a strong focus on buying and merchandising.

I have a strong track record of delivering commercial value to businesses and have established successful relationships across a broad network of brands and industry influencers throughout the last twenty years.
I am a strong collaborator and negotiator and am able to work effectively and efficiently with multiple stakeholders across different functions to ensure that I deliver commercial value in all of my projects.

See client list

  • Harvey Nichols
  • Harrods
  • eBay
  • British Fashion Council

I worked in an advisory capacity for the British Fashion Council whilst leading a new digital initiative with eBay sponsoring and mentoring new British Designers, providing digital insights and expertise.
I worked for a consultancy business that focused primarily on China based fashion brands and businesses that wanted to review and further develop their merchandising and buying capabilities and processes.

I worked across various work streams including implementing KPis, scorecards, reviewing dashboards and reporting tools, recommendations new buying and merchandising processes and reporting templates and identifying key skill set gaps in the existing teams.

I was a freelance consultant for Harvey Nichols in Riyadh, Saudi Arabia for a four year period and transformed the business from a non-profit making to a successful commercially viable luxury fashion business.
My brief was to identify the key business challenges and to provide a long term buying and merchandising strategy and solutions which would return the business to a profitable state. The priority in the short term was to develop a clearly defined buying and brand strategy for the business and to work with both the existing brands and new brands and retail partners to develop a more successful commercial partnership in order to move forward.

This involved the recruitment and introduction of a new global buying team,  new buying and reporting processes, business performance management tools and reports , KPI's and team performance processes.